You’ve probably heard this before – Find your niche!
When you get started as a freelancer, there will be great temptation to cast a wide net. It seems logical that listing as many skills as possible will make it more likely to get work. That’s not always the case!
Some profiles contain so many potential skills and experiences, it becomes overwhelming for the client to decide whether to take a chance on you. Take a look at this bio of an Upwork writer:
It’s clear this freelancer wants to write and will take any writing job out there! That’s not a bad thing, of course, but this person hasn’t really taken the time to decide what type of writing they want to focus on.
Try out these three steps to find a niche:
#1 Choose a broad category. What field are you in?
In the example of our freelancer above, the broad category is writing.
#2 Determine which specific skills you have in that field.
In the example of our freelancer above, they have broken down “writing” into specific types of writing they can do.
#3 Choose a unique, but wanted, specific skill.
This one is the hardest of all. You’ll want to make sure that you’re choosing a category that you have demonstrable strength in. But you’ll also want to choose an area that is not oversaturated.
In the example of our freelancer above, item descriptions and mission statements are the most unique categories they have listed. Blog writing is always in high demand, so that is also a possibility.
If you’ve been reading our blog, you know that we recommend listing your niche right in your profile headline on sites like Upwork. It can also serve as the tagline on your resume.
So, what are the takeaways here? Focus on a specific skill you have and then get even more specific!
Here are some other great resources on finding your niche: